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The Latest
Market Studies:

82% of consumers gave or received gift cards in the 2005 holiday season and two-thirds (66%) both gave and received them. (Accenture Survey)

U.S. gift cards sales are poised to exceed $80 billion in 2006 -- a more than 20% increase over their 2005 level. (TowerGroup market research)

In the 2005 holiday season more than two-thirds (75.5%) of consumers polled said that they plan on purchasing at least one gift card, and more than half (52.3%) of consumers would like to receive gift cards. (National Retail Federation survey)

More than nine out of ten (92%) of online shoppers believe that gift cards eliminate the risk involved with holiday gift giving. Also, four out of five agree that gift cards are great last minute gifts. (Shopzilla)

Restaurants and food service companies are catching on rapidly -- more than one in four gift cards (27%) sold last holiday season were be used at sit-down restaurants. Restaurant gift card sales are projected to hit $18 billion in 2006. (Deloitte & Touche)

Smart Transaction Systems announces
Gift Card Module for osCommerce Users

New software allows osCommerce users to accept gift cards
in the checkout screen

FOR IMMEDIATE RELEASE -- March 20, 2007 Smart Transaction Systems (STS), a provider of gift card and customer loyalty programs for retailers, announced the integration of its programs into the osCommerce e-commerce software for online merchants. osCommerce is the leading open source shopping cart solution and is used by over 130,000 online businesses worldwide, ranging from small businesses to major retailers. osCommerce runs on any web server running Linux, Solaris OS, BSD, Mac OS X, and Microsoft Windows environments and is released under the GNU General Public License.

The STS gift card module for osCommerce makes it easy for merchants to use the STS gateway to process gift cards online. The merchant can install the STS gift card module in a matter of minutes -- no programming is required. All transactions are processed in real time, much like credit cards. The customer is informed immediately if the card is declined for any reason (e.g. insufficient funds on the card)

"We've seen a very positive response from our brick and mortar customers that use osCommerce for their online presence. They like the simplicity of the setup process," said Asta Rackauskaite, Businesses Development Manager at Smart Transaction Systems. "It's also a great solution for virtual merchants."

Merchants or developers interested in using the STS gift card module for osCommerce can obtain more information by contacting STS at 888-494-9760 or visiting www.smart-transactions.com.

About osCommerce
 osCommerce is an e-commerce solution that offers a wide range of out-of-the-box features that allow online stores to be set up quickly and easily. The solution is available for free as an open source-based offering, released under the GNU General Public License. osCommerce was started in March 2000 and has since become one of the most widely used e-commerce solutions around the world.

The osCommerce e-commerce framework solution continues to grow in popularity because it is easy to set up and maintain. The success of osCommerce is aided by an active community of end users and developers that work together to continually improve the product.

About Smart Transactions
 Founded in 1998, Smart Transaction Systems provides card-based payment systems, customer loyalty and customer relationship management (CRM) programs to a wide variety of companies throughout the United States. For small to medium-sized businesses, Smart Transaction Systems provides hosted gift card and loyalty programs that are reliable, easy to use, and affordable. For larger organizations, the company provides powerful transaction processing systems that allow these organizations to bring gift, loyalty, and private label credit card programs in-house so they can gain maximum control of these programs. Smart Transaction Systems has operations in Boulder, Colorado, Lodi Wisconsin, St. Louis, Missouri and Oslo, Norway.


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